For anyone who is interested to participate in the online marketing scene, the phrase article marketing is one of the many things to understand. If you are planning to run your own website or to start an online business, article marketing is one of the basics that you should try to familiarize yourself with. how to publish a book
Article marketing may be easy to grasp from a distance, but once you take a little step closer into it you will realize that practicing it takes a lot of effort. Article marketing requires a lot of thinking and careful strategic planning, which is why although it can be a fairly easy a task, a lot of online marketers still fail on it big time.
The very first thing that you need to understand when it comes to article marketing is the importance of having an effective strategy. The online marketing industry is all about strategy – strategy that will help you push your website to the highest possible ranks, strategy that will attract thousands of visitors, strategy that will help you convert web traffic into actual sales, strategy that will make sure your customers come back to your website to buy again.
It is very important to have a strategy when doing article marketing because writing articles and distributing them online is not easy and the results do not just appear overnight. It would be preposterous to expect your ranks or your site traffic to double on its own just by writing about something and publishing it online, you need to have a plan to make sure that everything is headed to your desired direction.
If you do not have an article strategy ready, most likely you will be taking things one article at a time. While that works several years ago, it will certainly not today given the tight competition and the number of websites and online marketers that turn up every day.
Without an article marketing strategy, you will be doing this: choose a topic in your niche, write an article with a great headline and body, put a resource box at the bottom of the article containing a link or two pointing back to your website, and then submit it to an online article directory. The next day you find out that your page ranked on the first page of Google, which is good, but what happens if your page starts plummeting down the ranks? What will you do?
Not having an article marketing strategy is doing business with too much loopholes; you will be making your business too vulnerable for mistakes. But if you have an article marketing strategy prepared, you will know which keywords to target, what tone to use in your articles, the type of resource box to include, and you will know specific tactics to submit your articles into the right places.